Like a lot of people, the Internet crept up behind us when we were'nt looking. Then it pounced on us, big time!

Before 1996 we were publishers of pulp fiction and graphic designers. In fact, we're still involved in these areas (but on a much lesser scale); take a look at rippingsf.com.

It seemed to us back then, that being able to sell books and other products over the internet was going to be good business. So Warren Palmer set about creating the first 'Ripping' shopping system.

Not knowing much about HMTL or programming, it was a steep learning curve!

The success of 'Ripping's' first dynamic website lead to a request from other publishers for us to create dynamic websites for them also.

Before we knew it, we were swept up in the Internet revolution and developing web application, e-commerce, and dynamic websites for numerous companies. Many of them major City firms.

We resisted the urge to become involved in the 'Dot Com' boom and subsequent bust. Instead we chose to stick with 'organic growth' rather than look for some overnight miracle. It's a policy that's put us in good stead.

We're not a big company, in reality we're more akin to a 'wolf-pack' of designers and developers. Depending on the project we work individually with the client, or with the entire 'pack'. The aim is to be flexible, scaleable and affordable. A bit like the web apps we create.

We've never lost sight of where we came from and we're proud of the fact that our roots are creative rather than IT based. It enables us to retain a sense of perspective.

We play as hard as we work. Adventure sports is big at Ripping World! In short, we like to think we can bring a bit of 'zest' into the 'web world'.